It helps to understand the seven book marketing plan elements before using your fillin. Why do you need a marketing plan for your selfpublished book. Ive set up a facebook page where you are welcome to also advertise your book be it self published or traditional publishing. Free book marketing plan outline all freelance writing. Create a community surrounding your passion and your brand. Authors of selfpublished childrens books, in particular, have their marketing work cut out for them. Marketing selfpublished childrens books requires appealing to both kids and adults. Choose the right categories and keywords for your book.
Marketing your selfpublished book indie author tips. Congratulations, now youre a selfpublished author with your book floating around in the world. Aug 18, 2014 the problem is that there are 600,000 to one million books self published every year in the u. Identify your future readers so you can find the right way to reach them. Having a plan before you publish is always good advice. Creative book marketing alliance of independent authors. Jan 08, 2018 almost every blog, workshop, and website on the subject of self publishing advocates for creating a book marketing plan even before your book has been printed.
We are now offering complete book marketing services based on our 101 book marketing ideas. How to market your selfpublished book by brian deleonard the reality of marketing a selfpublished book and finding your audience presents a challenge somewhere inbetween the faint dream of online. Here are some nice premade book cover examples you can check out to get inspired. This has spawned an entire industry aimed at those wanting to. Donna fasanos books have sold upwards 4 million copies worldwide and have been published in nearly two dozen languages. You will already have read about a number of marketing methods, from virtual book tours to book signings to book fair partnerships to glossy mailings featuring your book.
After that just follow the plan, make adjustments when necessary, and. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Theres a big difference between making your own book and marketing it. That is the first, most essential step to marketing your book. One of the latest ideas under the spotlight is crosspromotion by groups of indie authors via the new instafreebie service, which is designed to enable authors to give away free books and, if you use the. Our aim is to promote self published books, increase their awareness in the marketplace and generate sales as cost effectively. You miss the opportunity to send press releases and forget to investigate services that specialize in book launches. If you didnt get the message marketing your book is not about selling. When setting up your book through their kdp interface, youll establish your metadata, which is just data about your book. Do you want to know how to market and promote your books. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Traditional publishing, ki kindle edition by mckenzie, ronald a download it once and read it on your kindle device, pc, phones or tablets. Dec 16, 20 hello all, ive recently self published my book and have been struggling to get free marketing advertising.
An excellent aid in how to market ones selfpublished books, book marketing checklist reads as a concise workbook, giving various helpful tips and hints that ill now be applying to help market my own. This is a fullservice where we work within your budget to get the most out of your promotional dollar. Yps publishing self publishing marketing your book. Marketing services self publishing for uk independent authors. Get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a selfpublishing author. The problem is that there are 600,000 to one million books selfpublished every year in the u. By alex palmer jul 24, 2015 social media and other online tools have made it easier than ever for authors. Home book marketing guerrilla marketing and the self published author guerilla marketing n the art of promoting your book in ways that revolve around ingenuity rather than.
How to market your selfpublished book mythic scribes. Such traditional pr works best for print books distributed through bookstores, but digital marketing is what works best for ebooks distributed online, the mainstay for most selfpublishers. Sales, marketing and distribution the key to getting readers itll probably come as no surprise to you that selling in the book trade is intensely competitive. How to market your selfpublished booka plan by bill quain by joel friedlander on april 2, 2010 64 comments last month i published an article called author platform. Marketing selfpublished books requires a great deal of effort, if youre one of the few who wont be put off by the work, then you already have an edge. Almost every blog, workshop, and website on the subject of selfpublishing advocates for creating a book marketing plan even before your book has been printed. Promotions for these titles have to appeal to two distinct groups. Marketing your book for selfpublishers and indie authors. Ive set up a facebook page where you are welcome to also advertise your book.
Many, if not most authors who selfpublish for the first time make. One of the latest ideas under the spotlight is crosspromotion by groups of indie authors via the new instafreebie service, which is designed to enable authors to give away free books and, if you use the paidfor option, available on a months free trial, to collect readers email addresses in return. Actively share useful, positive, quality content and engage your audience through unique. Objectives these are the steps you take to achieve your goal for example, if your goal is to sell 5,000 books. Marketing selfpublished books, successful selfpublishing, book marketing, marketing plans for authors. Check out these tips and discover how to promote your book successfully. Nancy shenker, founder and ceo of theonswitch, a marketing company, began selfpublishing in 2010 with a series of business comic books. For further assistance in developing a marketing plan for your selfpublished books, contact the book publicity experts at smith publicity. Grow marketing tools for your selfpublished book marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. How to write a book marketing plan for publishing success. If you ve already published books then you might have a good idea of who your. An excellent aid in how to market ones selfpublished books, book marketing checklist reads as a concise workbook, giving various helpful tips and hints that ill now be applying to help market my own books.
By alex palmer jul 24, 2015 social media and other online tools have made it easier than ever for. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler after finally getting a book published, many authors find that the hardest part wasnt actually writing the book or getting it into print. We show you how to easily write a book marketing plan in this step by step guide. Our aim is to promote self published books, increase their awareness in the marketplace and generate sales as cost effectively as possible. Aug 07, 2019 do you want to know how to market and promote your books. After that just follow the plan, make adjustments when necessary, and listen to your readers. For example, if you wrote a book on recipes for italian food, you could try connecting with people in the italian.
In fact, with more than 4,500 books published on a daily basis, its more true with. How to market your selfpublished booka plan by bill quain. This is a book marketing plan outline that you can use. Apr 24, 2017 donna fasanos books have sold upwards 4 million copies worldwide and have been published in nearly two dozen languages. York publishing services provide a professional book marketing service. This is a fullservice where we work within your budget to get. Then, this video series is going to give you what you need to know for book marketing and promotion. What bestselling authors can teach you about marketing self. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Jul 06, 2011 home book marketing guerrilla marketing and the self published author guerilla marketing n the art of promoting your book in ways that revolve around ingenuity rather than money. Hello all, ive recently self published my book and have been struggling to get free marketingadvertising. Selfpublishing packages ebook formatting print formatting book. For example, they might say something about a blog post you wrote that the.
If youve already published books then you might have a good idea of who. Apr 02, 2010 how to market your selfpublished booka plan by bill quain by joel friedlander on april 2, 2010 64 comments last month i published an article called author platform. Another issue is that so many services offer marketing addons that do little to shift the needle on sales. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. However, if you dont get the following nine basics right first, you could be wasting a lot of your time, energy and money. Originally published by a traditional publisher, fasano. Originally published by a traditional publisher, fasano decided to go the selfpublishing route and is now making a living off her books.
For example, if your book is about managing emotional wellbeing, cover the. Attract readers with a great book sales description. When to start marketing your book and how to balance your time. Jones broke down into 3 levels how involved one could get in the marketing process. What does it take to promote your selfpublished book. Aug 20, 2016 this is where most marketing plans fail you must have a coherent and workable set of actions to achieve each plan, that then lead to each objective and, eventually, achieves your ultimate goal of marketing a self published book. Since our humble beginnings in 1997, we have grown into an internationally renowned book publicity agency that helps self published authors get the attention they deserve. If you have read our newsletter for any length of time, you know we frequently comment on how a selfpublished authors work on their book does not stop. These are all examples of what you might have come up with here. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. Oct 10, 2016 such traditional pr works best for print books distributed through bookstores, but digital marketing is what works best for ebooks distributed online, the mainstay for most self publishers. Actively share useful, positive, quality content and engage your audience through unique encounters. Nancy shenker, founder and ceo of theonswitch, a marketing company, began self publishing in 2010 with a series of business comic books. Amazon is the number one place for readers to find books, so your marketing plan should detail how to market your book on amazon.
May 01, 2017 however, if you dont get the following nine basics right first, you could be wasting a lot of your time, energy and money. I had specific design ideas that were completely created to my specifications. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler after finally getting a book published, many authors find that. The first step is to meet up as early as possible to discuss your marketing plan and budget. The book was also the 2019 evvy award winner for best selfhelp. That is perhaps the most important take away from danny inys post 7 book marketing lessons for the selfpublished author on. Dance because you can was represented at the national book fair in new york city.
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